Hot on the heels of Atlanta's burgeoning record label Quality Control Music's recently released 30-track compilation Control The Streets Vol.1, is the anticipated music video for standout single
"Ice Tray" with Quavo & Lil Yachty (produced by DJ Durel). The compilation landed at #1 on Billboards Hip Hop chart and #5 on the Billboard Top 200 albums chart this week with 51,646 album equivalents sold.
Shot in Atlanta and directed by Millicent Hailes and Quavo, the video depicts lookalikes of the cast of Complex's Everyday Struggle and features Yachty, all three of the Migos and DJ Durel dripping in diamonds while surrounded by huge blocks of ice.
Coach K and Pee are not your standard record industry players, but more akin to No Limit's Master P and Cash Money's Baby and Slim: savvy businessmen who shaped their labels with grass-roots hustling - updated for the internet age. - THE NEW YORK TIMES
The Atlanta label home to Migos, Lil Yachty, and a squad of up-and-coming rappers showcases their year on top with a 30-song victory lap of minor-key flexers and foamy delights. - PITCHFORK
Quality Control Music is capping off a successful year in the best possible way - PIGEONS & PLANES