Today, GUESS and AWGE, a creative company started by A$AP Rocky, launch GUESS Clubhouse, a pop up store that will carry the exclusive GUESS Club collection created by GUESS and designed by A$AP Rocky. This second GUESS Originals x A$AP Rocky collaboration, coined GUESS Club, will be open to the public Saturday, March 11th and Sunday, March 12th.
To bring to life the universe of the collection, the pop up will be presented as clubhouse, featuring a three-story lifelike tree-house inspired by a childhood fantasy. Visitors can climb into the treehouse where they can play arcade and video games, take photos in a photo booth, hang inside an indoor tent and enjoy all the familiar early 90s snacks and surroundings that are a nostalgic throwback to the era to which the collection celebrates.
The GUESS Clubhouse will host a private press screening and opening party reception on Friday, March 10th, featuring sounds by Mixed by Ali, DJ Nitrane and an appearance by A$AP Rocky.
Location to be announced Saturday, March 11th on @GUESSOriginals on Instagram
Hours:
Saturday, March 11th 10am - 6pm
Sunday, March12th 10am - 6pm
The GUESS Originals x A$AP Rocky "GUESS Club" Spring Collection will be available at select specialty stores and other leading retailers globally.
Launch Partners:
Opening Ceremony, New York
Opening Ceremony, Los Angeles
Opening Ceremony, Ecomm
Opening Ceremony, Ace Hotel
Revive
Stonesoup
The Common
Xhibition
Notre
Feature LV
Factory
Black Market, Dallas
Black Market, Irvine
Black Market, Arlington
Nubian, Tokyo
United Arrows LTD (monkey time), Tokyo
Walkin'Store, Tokyo, Osaka & Fukuoka
GR8 (Laforet), Tokyo